Sophie Williams
About me:
I am a passionate professional committed to driving meaningful outcomes for you and your business. I am a multi-disciplinary designer, dedicated to integrating the principles of circular and regenerative design and story-telling into my practices.
CV/ Resume at a glance:
Work Experience
Passion & Expertise
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2024 -current Head of Operations, Inala Nature Tours
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2023 - Business Development Manager, PFI Australia
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2023 - Dean of Students, UTAS
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​2021-2022 - Student Living Support & Engagement Officer, UTAS
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2021 - 2022 - Academic Operations Officer, UTAS
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2018 - 2021 Event & Marketing Officer, UTAS
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2017 - current: Event Planner & Consultant, contractor
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2016 - 2021 - eCommerce Store Owner: Wardrobe Woman
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2017 - 2019 Sales & Marketing, Palace
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2014 - 2016 Event Management, various​
Education
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2025 Graduate Certificate in Strategic Communications & Digital Marketing (current)
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2019 - 2023 Bachelor of Design, University of Tasmania -
majoring in Design Practices, minor in Business
Course GPA: 6.75. Final year GPA 7.0
Recent Achievements
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2021 - ABC Trailblazers - finalist in Event Design
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Vice Chancellors Team Award - for Student Focus
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Bachelor of Design Year Award 2021
Integrating strategy, change and business development to drive impactful marketing and operational results for your business.
Skills
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Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) – Graphic design, video editing & content creation.
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Website Management – WordPress, Squarespace, Drupal; SEO optimization & performance enhancements.
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Digital Advertising – Paid campaigns across Meta (Facebook, Instagram), Twitter, TikTok, YouTube & Google Ads; audience targeting & A/B testing.
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Analytics & Reporting – Google Analytics, Meta Insights; campaign tracking, performance reporting & data-driven strategy.
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Marketing Strategy & Planning – Multi-channel campaign development integrating social media, email & content marketing.
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Content Creation & Copywriting – Writing for digital & print platforms; brand-aligned messaging across websites, blogs, social media & marketing materials.
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Social Media Management – Content creation, scheduling, audience engagement & community growth.
Design Experience
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2023 - current: Freelance Consultant
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2023 Academic Tutor: University of Tasmania, Design Collaboration Unit
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​2021 MONA FOMA Student Collaboration - Costume Design
Design
Philosophy