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      Brand

  • Third Child Wines is not just a wine label; it’s a reflection of the passion, precision, and personality behind it. This new brand brings George’s vision to life with a youthful twist while honoring the meticulous tradition that makes his wines exceptional.
     

  • Brief: In 2024, a rebranding project was undertaken for George at Third Child Wines to modernise and elevate his label. The brief emphasised creating a visual identity that mirrors George’s commitment to premium, unfiltered Tasmanian wines, while also reflecting his journey as a young, second-generation winemaker.
     

  • Logo Redesign + Graphics & Merch: New logo that pays homage to George’s roots, emphasising clarity and refinement.

  • Branding & Marketing Guide: Developed a comprehensive guide to assist with the launch of the new label, ensuring consistency and clarity across all brand touchpoints.

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Tan Nimbus 32pt.

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Lucidity Expand 24pt.

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Montserrat 14pt.

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let's grab coffee >

I am working on the unceded lands of the palawa peoples' lutruwita/ Tasmania.
I acknowledge and pay respect to aboriginal peoples, elders past and present as the traditional owners of country, and of the land, sea and acknowledge their long and continuing connection to country. 

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